Our operating model
We operate in a structured manner throughout the entire journey of Asian beauty brands entering and expanding into the Brazilian market, focusing on wholesale distribution and sustainable growth.
5-Step Flow
01
Brand and Portfolio Valuation
We analyze brands and products focusing on safety, regulatory viability, and market potential in Brazil, ensuring a structured entry from the outset.
02
Compliance
Licensed structure and in-house legal leadership ensuring full compliance with ANVISA regulations and brazilian market
03
Import and Operations
Integrated trade, customs and logistics operations ensuring efficiency, traceability and full control throughout the import process.
04
Wholesale distribution
We primarily operate in the wholesale market, connecting brands to retail chains, regional distributors, and strategic partners throughout Brazil.
05
Retail and Marketplaces
We use sales channels as a strategic support for brand positioning, consumer education, and market validation.
Areas of activity
01
Wholesale distribution (B2B)
We primarily operate in the wholesale market, connecting brands to retail chains, regional distributors, and strategic partners throughout Brazil.
02
Strategic physical retail
We work in partnership with selected retail chains and points of sale, strategically, to support brand positioning and strengthen distribution.
03
Marketplaces and Digital Channels
We use digital channels as strategic tools to introduce new brands to the market, educate consumers, and strengthen brand positioning in Brazil.
04
Brand Curation & Launches
We select brands and products based on quality, innovation, safety, and regulatory compliance, prioritizing partners with a long-term vision.
05
Long-term partnerships
We work with a focus on sustainable growth, building lasting relationships based on trust, structure, and strategic alignment.
A model built to scale
80% - Distribution / Wholesale
20% - Retail & Marketplaces
Our retail operations are complementary and strategic, always aligned with the main objective of wholesale expansion and strengthening distribution.