Connecting Asian beauty innovation to Brazil
KJ Beauty is the beauty and personal care company of the Premier Group, created to act as a strategic curator and long-term partner for Asian manufacturers, especially from Japan and Korea.
The Premier Group has 18 years of experience in foreign trade, import and customs clearance, with over 3,000 employees and fully licensed operations.
Our experience in cosmetics began with the development and production of our own brand, By Glow Up, which gave us complete technical and regulatory expertise.
KJ Beauty is the evolution of that journey.
History
KJ Beauty was born from the realization that the Brazilian cosmetics market needed to go beyond trends and volume. After years of experience in highly regulated environments, importing and developing products, Camila, its founder, understood that bringing innovation to Brazil required more than just selling, it required structure, responsibility, and respect for the consumer.
Integrated into the Premier Group ecosystem, with 18 years of experience in foreign trade and complex operations, KJ Beauty was created to connect the excellence of the Asian industry to the Brazilian market in a safe and sustainable way. Today, we act as strategic curators, structuring the entry of international brands with a focus on compliance, distribution, and long-term growth.
Leadership
Founder and Partner
Marcos Sales
Business administrator and international trade specialist with over 18 years of experience leading large-scale import operations, global trade and workforce outsourcing in Brazil.
Founder and Partner
Camila Sales
Holds a Master’s degree in Nursing and a Law degree, with over 15 years of experience in highly regulated environments. Former executive at multinational companies such as Johnson & Johnson, 3M, Danone and Boehringer Ingelheim, with expertise in regulatory affairs, clinical research and consumer safety.
Why KJ Beauty?
01
Structure built based
on compliance.
KJ Beauty was born within an already licensed and regulated ecosystem, ensuring that each operation is structured before any commercial activity.
02
Legal leadership and regulatory affairs
Our team includes experts in law, health, and regulatory matters, ensuring technical decisions, legal compliance, and brand protection.
03
Fully licensed operations
We operate with active registrations with ANVISA (Brazilian Health Regulatory Agency) and sanitary authorizations that ensure the legality, traceability, and safety of all distributed products.
04
Risk anticipation & mitigation
We identify and address regulatory, operational, and market risks before they become problems, protecting brands and consumers.
05
Long-term partnerships
We work with a focus on sustainable growth, building lasting relationships based on trust, structure, and strategic alignment.